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The dream sells better than the reality...

At a business training conference that I attended that was delivered by Peak Potentials, T. Harv Eker spoke to the participants about the mechanics of the training business.

Harv Eker, best-selling author of Secrets of the Millionaire Mind, spoke of the Peak Potentials methodology which is to produce course content that addresses the core knowledge that is required to succeed in a particular area. Once the core knowledge is identified, Eker’s organization recruits the best people in those areas and hires them to teach at their seminars.

Ever the master salesman, Eker also pointed out that the dream sells better than the reality. First you sell it, then you buy or create it. This is quickly apparent when you attend one of the Peak Potentials training offerings. Though lacking in depth, the training is no less valuable by virtue of tapping into a pre-identified knowledge demand.

At a Peak Potentials event, so-called data dumps are shied away from and contextual learning in short, retention-oriented bursts is favored. The result is a learning experience that is both engaging, dare I say entertaining, and enriching from an information retention standpoint. It’s worth noting here that the professed approach of Peak Potentials is to teach, not entertain.

My belief is that training has many faces.

For starters, learning is truly a lifelong process. For people who are young the process is both easy and painful. Easy in that a young brain is a so malleable and receptive organ and yet painful in that the grey matter is in pain as it flexes to retain the data dumps that are being crammed in.

As one gets older, data dumps are unnecessary and, more pointedly, impossible to retain. I overheard someone say recently that the brain is transformed into an impenetrable form of granite as it ages.

Notwithstanding its impenetrable nature, whether young or old, the advantage of a brain is that it has the capability to think contextually. It has the benefit of a lifetime of experience that can be brought to bear on the analysis and resolution of any problem.

This experience is just clamoring to be heard. And so, we all have something to offer in that we can teach others what we know in a unique and interesting way by virtue of the context that frames our knowledge.

Of course, it’s more than a matter of simply becoming an effective public speaker. Eker points out that trainers teach and speakers entertain. In my view, you have to learn to do both if you aspire to become an effective trainer.

Fortunately, there is a wealth of effective training available to help you learn how to become an effective trainer. Blair Singer, who does presentation work for Peak Potentials is a master of contextual teaching. Singer, the author of The ABC's of Building a Business Team That Wins, was on hand at a Peak Potentials Train the Trainer seminar that I attended. I will touch on his skills and techniques in a separate posting. So stay tuned.

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