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What's an Alexa traffic ranking and what does it mean for internet marketing purposes?

You can view the Alexa site explanation of its traffic ranking on its web site. Briefly, Alexa bills itself as a listing of all sites on the Web, sorted by traffic... Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users.

If you want to know who's who on the web in terms of web traffic, then Alexa is the place to check.

For internet marketers it's an invaluable tool for reviewing who among their competitors is getting a good traffic ranking, because it's an indication of who is executing well on the internet, and therefore who should be mimicked.

The lower the ranking number, the higher the popularity. As of this writing, Google, Yahoo, YouTube and Facebook, Wikipedia and MySpace were ranking in the Top 10. Any ranking below the number of 100,000 is considered good (at least according to this writer.)

There are some who downplay the significance of the Alexa ranking, but don't kid yourself: All serious internet marketers pay attention to it. An indication of its importance can be deduced from its site ownership, none other than amazon.com.
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